TUDOR comes to Russia | Jewelry Garden Magazine

The beginning of December 2019 was marked by the long-awaited appearance on the Russian market of the Swiss watch brand TUDOR. The first sales will begin in the most prestigious department stores in both capitals: the Moscow Central Department Store and the St. Petersburg DLT. “The TUDOR brand in its choice of a Russian partner settled on Mercury, the largest and most reputable retailer in the country. It offered TUDOR the best locations in its main marketplaces, ”says Eric Pearson, Director of Montres TUDOR SA

“Entering the Russian market became one of the key strategic steps of the company, along with entering the markets of the USA (2013), Great Britain (2014) and Japan (2018), which turned TUDOR into a global brand that is present today in almost 100 countries of the world” Pearson added. The name TUDOR was registered in 1926, after which the supply of products to Europe, Australia and Canada began. In 1946, Montres TUDOR SA was founded and the distribution area expanded to Asia and America, where TUDOR, among other things, became a supplier to the US Navy. By the end of the century, TUDOR’s main markets were China and Hong Kong. In recent years, there has been a global re-formatting of the brand’s market map, catalysed by the flagship Black Bay collection, a line of watches built on over 60 years of experience in making tools for professional divers.


TUDOR is a reputable Swiss watch brand that produces reliable mechanical watches with elaborate designs and a unique price-performance ratio. The origins of the TUDOR brand date back to 1926, when the name “The TUDOR” was first registered on behalf of Rolex founder Hans Wilsdorf. In 1946 he created the company MONTRES TUDOR SAwhich made watches similar in quality and reliability to Rolex watches, but at more affordable prices. As a result, over time, TUDOR watches have become the choice of brave professionals. Today, the TUDOR watch collection includes flagship lines such as Black Bay, Pelagos, Glamor and 1926.Since 2015, TUDOR has been producing its own in-house calibers with various functions.

TUDOR: #BornToDare (“Born to Dare”)

TUDOR’s motto is #BornToDare. It refers to both the history of the brand and its values ​​today, recalling the outstanding achievements of people on land, on ice, in the air or under water, which they achieved with a TUDOR watch on their wrist. The slogan is also directly related to the visionary work of the founder of the company, Hans Wilsdorf, who conceived to make the TUDOR watch a reliable tool for all occasions under the most severe operating conditions. It is also a nod to TUDOR’s unique watchmaking approach that has propelled the brand to such a high level. The innovations offered by the company during the most difficult period in the history of the Swiss watch industry are today the key strengths of TUDOR. The “daring” spirit of TUDOR is spreading around the world through outstanding ambassadors, whose achievements are made possible by their ability to challenge fate and take a risky step. These are the world famous Lady Gaga, David Beckham, Jay Chou and the New Zealand All Blacks rugby team.

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